Come join the TEAM!

SUMMARY:
The Category Insights Advisor is responsible for supporting the Merchandising team with insights, tools, and strategic recommendations utilizing multiple data sources to support category initiatives and growth. The individual works with the Category Insight Manager to support strategic business priorities; harnessing our data sources to deliver insightful presentations and action-orientated recommendations.

SPECIFIC RESPONSIBILITIES:

• Use analytical skills and logic to prepare analysis, report on performance, and identify opportunities across a variety of categories, customer groups or business priorities.
• Provide strategic insights to Category Managers and Directors that support category growth and apply a customer-centric approach, integrating data from multiple sources (market, customer, financial and operational data).
• Develop relationships with specific stakeholders in the Merchandising team and identify how insights can be used to support their business questions.
• Deliver regular reports (monthly, quarterly or annually) to help inform and align key decisions.
• Support the creation and delivery of the annual strategic plan for priority categories identified by the merchandising team.
• Support any Merchandising Transformation Program: deployment, integration and including where relevant, training delivery on new tools and processes.
• Prepare reports, create presentations and present actionable recommendations to support key initiatives of category managers and directors.
• Develop key metrics, track and measure the implementation of recommendations across 5 areas: Category Understanding (levers, roles), Performance Reviews (sales, customers, categories), Promotional Planning, Price and Promotion Strategy and Assortment & Innovation (adjacencies, optimal assortment, space optimization, new product performance).
• Provide Merchandising team insights to optimize loyalty points in their categories.
• Participate and present in relevant recurring meetings with Merchandising teams.
• Facilitate the role of CPGs in supporting Merchandising on their key initiatives using customer insights.
• Collaborate closely with colleagues to build team dynamic and deliver strong support to wider Metro business.
• Work closely with the research and planning function to provide input to surveys and studies that support the business needs
• Act as subject matter expert on external data sources and tools for the merchandising team, and integrate multiple sources to answer business questions (ex: Nielsen, Environics Analytics, Customer Satisfaction web platforms, etc.)
• Support the delivery of the Merchandising Program developed by the team by providing relevant insights and recommendations across various merchandising areas: Category Management, Assortment, Price & Promotions.

QUALIFICATIONS:

• 3 - 5 years’ work experience in: Category Management (retail and/or CPG), Marketing Research or Data/Analytics Consultancy.
• Bachelor’s in Marketing, Management, Mathematics or Business Intelligence.
• Experience in aggregating data, measuring developing reporting and a strong ability in providing key insight from data.
• Understanding or working knowledge of the retail merchandising practice, retail eCommerce or CPG category management is an asset.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.
• Experience with visualization tools (ex: Power BI)
• Experience with AI within business applications (ex: Copilot)
• Experience with retail analytics platforms an asset
• Knowledge of retail industry
• Oriented towards quality work and service
• Excellent attention to details
• Ability to work as part of a team
• Excellent project management skill and ability to deliver in a fast-paced evolving environment
• Ability to demonstrate a high level of independent judgment and initiative
• Strong ability to analyze and interpret data
• Problem solving skills
• Good interpersonal skills and ability to present ideas clearly and effectively, both orally and in writing with a range of audiences

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